I turn hard problems into products that ship.
Twelve years across marketplaces, consumer, and B2B products: 0-to-1 launches, growth, and AI-powered experiences at Avetta, EV.com, Angi, and TrueCar.
The numbers first.
Results from products I've owned end to end.
Selected work.
Four companies, four products that moved the business. Live products are linked.
Find Suppliers, redesigned around AI search
Find Suppliers is the search experience connecting clients to vetted suppliers and Avetta's primary revenue driver. I owned the vision, strategy, and roadmap for its full redesign.
We replaced keyword matching with AI-powered semantic search: clients describe the work in plain language instead of navigating NAICS and 70+ other trade code systems. An enrichment pipeline restored former suppliers to the network and created a re-engagement channel that converts client interest into paid rejoins.
Visit avetta.com →A two-sided EV marketplace, from zero
Joined as the first product hire and launched a marketplace across the US and Canada: the buyer experience, dealership portal, signup flow, and shopping tools, all built from scratch.
Worked with the founder to land a Hertz partnership adding 56 locations and 10,000+ vehicles. A browsing redesign improved core web vitals and lifted conversion 5%, and an AI speech-to-text agent automated dealer inquiry handling.
Visit ev.com →Growth channels and the /articles redesign
Owned marketing communication as a product: email and SMS growth channels for Angi.com and HomeAdvisor.com. Redesigned the /articles experience, the front door for millions of homeowners researching projects.
Customer interviews and behavioral research validated an MVP that grew organic traffic 39% and revenue 106% in a single quarter. Launched Angi pricing guides to capture high-intent research queries.
Visit angi.com/articles →Best Cars & Trucks rankings
Co-authored a vehicle ranking algorithm with the data science team and led the discovery pages that help shoppers find the best vehicle in every category.
Also led the vehicle data platform behind the marketplace, covering ingestion, processing, curation, and access for 9.6M monthly unique visitors. Shopping flow A/B tests raised prospect conversion 5% and lead generation 7%.
Visit truecar.com/best-cars-trucks →All products shown were built as an employee of the respective companies. Trademarks and live experiences belong to their owners; links go to each company's public site.
Projects.
Things I've released or am building outside the day job.
Coura Pilates
Boutique pilates studio in Austin, co-founded in 2024. I own the digital side end to end: website, booking, scheduling, and payments, plus back-office operations.
courapilates.com →stevemakuch.com
This site: a hand-built portfolio with a Claude-powered chat assistant that answers questions about my work. Built the way I build products: start simple, measure, iterate.
You're looking at it →Next project
Exploring ideas at the intersection of AI-powered search and consumer products. Ask the chat assistant what I'm working on.
Hi, I'm Steve.
I'm a product manager who's spent twelve years shipping products end to end: 0-to-1 launches, growth, and the data systems behind them. My favorite problems live in the moment a user finds exactly what they need, whether that's a supplier, a car, or a contractor.
Most recently I led the redesign of Find Suppliers at Avetta, the company's primary revenue surface, replacing keyword search with AI-powered semantic search. Conversions went up 4.8x and the searchable network grew from 135,000 to over 360,000 suppliers.
Before that I was the first product hire at EV.com, launching a two-sided EV marketplace from a blank page. At Angi I owned email and SMS growth channels and redesigned the /articles experience. At TrueCar I co-authored the ranking algorithm behind the Best Cars & Trucks pages and ran a vehicle data platform serving 9.6M monthly visitors.
I started as a data analyst at ALG (now J.D. Power), forecasting residual values for 400+ vehicles, the numbers behind most vehicle leasing in the US and Canada. That foundation still shapes how I work: I'd rather run the query myself than wait for a dashboard.
Outside of work I co-founded Coura Pilates in Austin, where I build the digital experience and keep the books.
The path so far.
Product Manager
Co-Founder
Senior Product Manager, First Product Hire
Product Manager
Product Owner
Data Analyst, Product
Early career: Data Analyst roles
Bachelor of Business Administration
Let's build something worth shipping.
Open to senior product roles in AI-driven search, marketplaces, automotive, or health & fitness.